Alexander Fahn-Womack is a former airline pilot and health enthusiast living in Madrid, Spain. In this interview he discusses his project, CavemenWorld.com, the Internet’s leading resource for Paleo lifestyle information.
Voicu Mihnea Simandan: Health and fitness is your passion. How did it all start?
Alexander Fahn-Womack: It all started with my previous job where I had a challenging timetable to maintain a healthy and balanced life. I stumbled across the Paleo lifestyle and it just makes a lot of sense so I started an educational webpage about it.
VMS: On CavemenWorld.com, you show people how to Eat, Move, Explore and Thrive like our cave-dwelling ancestors did. What is the concept behind this project?
AF-W: We believe in Evolution and we think that the human body is not yet adapted to the ways we are living nowadays. We show ways to bring back a caveman lifestyle and be healthy, fit and balanced and all naturally.
VMS: Everyone seems to think that living a healthy life is financially demanding. Please comment.
AF-W: Let me ask you a counter question. What is the cost if you save money on food now but as a consequence fall sick and need expensive treatment? Plus, water comes from the tap but a diet coke comes at a cost.
VMS: There are so many websites promoting healthy lifestyles. What makes your project special?
AF-W: One thing that makes us special, for example, is our great illustrations, which transport you back in time.
VMS: How do men’s and women’s approach to the CavemanWorld concept differ and tell us about your main promotional tool, Pinterest.
AF-W: As you would expect men are more interested in our fitness and scientific articles, while women read more about diet and health care. Pinterest is a great tool for us as we can share interesting resources in a well done and visually attractive way.
VMS: You have also made two ebooks series available on your website. Who are THECAVEMEN?
AF-W: THECAVEMEN is a family tribe which has to live through lots of challenges and great adventures. We bring back the Stone Age in an amazing way.
VMS: The Paleo Way, focuses on such life-enhancing topics as the Paleo diet, natural healing, cavemen workouts, simplified living, weight loss, to mention just a few topics. How has this series of books been received?
AF-W: The basic edition is just now being finalized and we will roll out the full series of guides over the Spring.
